You do all this with reliable, consistent communication.

That means a brand voice — the way you talk as a business ... and what you say about your business, your products and your services.

You need a brand voice to create loyal customers.

It's how your brand come to life with a personality of its own. An identity your customers relate to. Someone they want to invite in, to help build their world. Someone whose world they want to belong to. 

This worksheet is your guide to creating the brand persona who speaks to your customer persona.  

If you're a copywriter, using this sheet in your client interviews will blow their minds. It puts the spotlight on their uniqueness and raises your value to them immensely.


But not every entrepreneur wants to hire a copywriter. And not every entrepreneur can be a world-class writer.

That's not your fault. As an entrepreneur, of course you can be awesome in your expertise without a background in marketing communication.

Hey, no one can be an expert in everything!

My best clients have been individuals with the vision, skills and passion to succeed in their industry ... who realized that other kinds of experts could help them succeed faster and better. 

I designed this worksheet to give you that help.

You know as well as I do that accepting help from another expert is the efficient way to do things. And we both know that trying to do everything yourself is the inefficient way. 

Simple truth, right? 

But if you're a hardworking perfectionist like I am ... you've probably learned that the hard way! 

You're exactly the kind of person I know this Brand Voice Worksheet will help. Because I use it myself.

And I know exactly what it feels like to be the only one who really understands the vision I believe in. 

This worksheet will save you the time and frustration of endlessly repeating yourself. 

That's what my clients love about it, the small business owners with a marketing team or who use an outsourced copywriter. Marketing teams use it for training and onboarding. 

For the solopreneur, this is how you kiss goodbye to so many wasted hours and that tedious feeling of always having to reinvent the wheel. That's what I love about it.

🔸

A positive attitude toward learning new things 
— that empowers us to make amazing changes. So there's one more thing I want to say here ...

Over the years, I've hated seeing so many talented entrepreneurs lose business because they can't get their vision across to the people who work for it.

— And I have heard the pain of marketers and copywriters confused and demoralized because they can't figure out how to get the brand voice just right, in the way their leader wants it.

Their leader was inspired with a brilliant vision ... Whenever he spoke about it, their hearts burned and their minds believed.

But the leader had never set his vision down for the team in a way they could all see and refer to for their daily work.

There were no objective examples to point to. They all tried as hard as they could. But they couldn't read each other's minds. Every day it had to be explained again.  

Now you can unlock your vision. 

I've spent 17 copywriting years making this worksheet the key for you to do that. It's a step-by-step guide to establishing your brand voice, using it in content, and using it to describe your products and/or services.

It's never too early and it's never too late to save yourself time, effort and tears. Life will be easier, everyone will be happier, and your content will be so much better with the well-defined brand voice this guide gives you.

That will pay off for years to come in loyal customers. All for the price of a worksheet — that's a good return on your investment!

This is how to get your brand voice working for you fast ... and at last.

The Brand Voice Worksheet includes:

• Section 1: Exercises to establish your brand voice, vocabulary and favorite expressions, as the persona who is speaking to your target customer persona.
  
  
• Section 2: Exercises to practice and develop your brand voice.
  
  
• Section 3: Exercises to use your brand voice to describe your business, products and services
  
  
• Instructions for market testing strategies
  
  
• An add-on option for 1-to-1 consultation with me
  
  
• Recommendations for further development.
  

Only $3.97*

Click this button to get it now: 

Brand Voice Worksheet

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